IMM Cologne 2026: Croatian wallpaper design recognized in the international market

Feb 04 2026
DIZAJN ZIDNIH TEPETA

For decades, IMM Cologne has brought together architects, interior designers, manufacturers, and investors who shape future interior design projects. This year, for the first time, Walls with Souls, a Croatian authorial approach to wallpapers and personalized wall decorations, was also presented.

DIZAJN ZIDNIH TAPETA

Personalized wall murals as part of the space's identity

On the international stage, there's a clear shift indicating that photo wallpapers are no longer just a decorative addition. They are becoming the bearers of a space's identity, especially in hospitality projects, high-category hotels, business interiors, and signature residential projects.

It was precisely this approach of custom wallpaper design, developed according to the specific vision of the project, that was recognized at the fair.

Conversations with architects and investors confirmed that the market demands more than just a ready-made pattern. It seeks a personalized solution and a partner who supports them throughout the entire process.

From idea to execution

Walls with Souls builds projects from the initial idea to final implementation.

  • Discussion and definition of the space's vision.

  • Concept development and original motif within our own design team.

  • Technical preparation and precise planning.

  • Production of wallpapers and decorative surfaces.

  • Implementation and support.

This approach provides clarity to investors and stability to projects with defined budgets and deadlines.

At the IMM Cologne fair, this comprehensive approach to work was recognized as a key differentiator.

Croatian design on the international scene

We are especially pleased that Croatian design, when it is authorial, technically thoughtful, and precisely executed, is positively received on the international market.

It's not just about aesthetics.
It's about understanding the space, materials, and the final effect achieved.

Our approach to wallpaper creation is not based on mass production, but on developing solutions that give character and long-term value to a space. This is precisely what architects, interior designers, and investors seeking personalized wall decorations for high-level projects recognize.

Wall decorations as a strategic project element

In contemporary interiors, wallpapers and decorative surfaces are becoming a strategic element of a project, especially in hotels, office spaces, and luxury residences.

The ability to create completely custom motifs, adapt dimensions, tones, and materials, along with project management from start to finish, has proven to be a collaboration model that the international market values.

IMM Cologne 2026 confirmed that authentic design and thoughtful execution have their place on the international scene.

New perspectives for future projects are open.